How to Make the Stickiest Content Possible

Heather Piedmont

When I ask people what is the hardest thing about writing they say one of two things: Beginning a draft and editing it.  Although the earlier is a well known challenge, I have noticed the latter is even larger. Once one puts an idea on paper, it is hard to figure out what to take away from it in order to actually make it better.  This is going to be the focus this week.

Three Ways to Hone Your Content

Walk Away

            After completing the first paragraph, take an hour and do something else.  Put your mind on another objective before you even review one word.  This both gives your mind a break and allows your mind to look at the content with new eyes.  The time away should be at least one hour and should involve not one thought about the content.  If you review any aspect of…

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